How many times have you heard this: “It’s better to eat the box than the cereal”? That’s fine if you’re after fibre in the form of cellulose (and I get the cereal joke), but it doesn’t address the needs of busy women who are after something quick in the morning rush, that makes a decent contribution to nutrition, and solves the problem of how to get the kids to eat something rather than nothing before school. Oh and one that tastes good too!