Sugar. It's been labelled "deadly", "addictive", "toxic", "sweet poison" and blamed for the rise in global obesity in recent years." Get rid of the white toxin from your diet and you'll free up your body to drop those excess kilos" (or so say anti-sugar campaigners Sarah Wilson, David Gillespie and Robert Lustig). Here are the three real reasons why I believe quitting sugar helps you lose weight.