Articles tagged with: natural

What does ‘natural’ really mean? Is it code for healthy?

What does ‘natural’ really mean? Is it code for healthy?

Stroll down any supermarket aisle and you’ll soon spot foods labelled as ‘natural’, ‘all natural’ or ‘made from natural ingredients’. Sometime it’s made from ‘Only natural flavours and colours’. Sometimes you’ll read ‘100 per cent natural’.  It’s the in-thing when it comes to marketing foods and seems to confer a ring of health (a health halo) over the products. But what does the term 'natural' really mean? Does it mean that a food is somehow better-for-you?

4 September 2019 by Catherine Saxelby